How CROWN works

Three simple steps to discover and care for your crown.

1

Scan your hair

Take a photo of your hair using your smartphone camera. Our AI analyses your curl pattern, porosity, density and overall hair health in seconds. No guesswork, no generic questionnaires — just real analysis of your real hair.

2

Get your Hair Passport

Receive your unique Hair Passport — a complete profile of your hair's characteristics. Understand exactly what your hair needs, from moisture levels to protective styling recommendations. Your Hair Passport is yours forever.

3

Follow your routine

CROWN generates a personalised daily and weekly routine built specifically for your hair profile. Track your progress, log completed steps, and watch your hair thrive over time.

Ready to meet your crown?